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So You Buy a Tech Company....Watch out for the Swamp

Sc_middletonplantation_cypress

So you buy a software tech company who just happens to have an existing customer base.  They use the software to transact business each and every day – it’s important to their revenue generation. 

Great, right?  Existing customers!  So, what do you do next?

  1. Make a formal announcement, sending it out to the industry’s media and posting it to your website.
  2. Write to each of your existing customers and let them know how the acquisition fits into your future plans for your company and how you will take care of them and the technology…maybe share a bit of your vision for new enhancements.
  3.  Let your newly acquired customers know that you’re serious about maintaining the purchased technology and give them contact names and numbers for information and/or support.
  4. All the above.

Well, I’ll bet you agreed with all these, right?  How about this one?

  •  Go dark and don’t communicate with anybody.  Let the previous parent company’s announcement suffice.   Why worry about the customers or their concerns, you’re busy, right?   [And head directly into the swamp....]

No way, you say?  I’d agree, if I hadn’t just seen it myself.   No, I can’t tell you who this is, but any of you who know me well can probably guess.  J  And I’m sure they’ll find themselves getting mired in this swamp if they don’t reach out soon.