Take Care of Customers Before....
So many companies ignore the first signs of customer dissatisfaction – or, worse, employ those with the poorest communication skills to the front-lines of dealing with customers.
While one would think that the latest tools and technologies – and ubiquitousness of the internet – would lend themselves to companies doing a better job of customer engagement and care, I’ve found that those that are poor at it continue to be poor. And it just doesn’t seem to change.
Just in past few months, I’ve seen problems with AT&T, Continental Airlines, Cheaptickets.com, and Cigna, to name a few. Who do you think is doing an outstanding job of customer care??
